Strategic marketing analysis of Walt Disneys Parks and Resorts

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Focusing on the history and evolution of the Walt Disney Company, this seminar paper explores its growth from its founding in 1923 to becoming a leading global media and entertainment corporation. It highlights key milestones, including the production of the Alice Comedies and the iconic release of the first Mickey Mouse cartoon in 1928. The paper provides a comprehensive overview of Disney's impact on the industry, showcasing its significant contributions to both offline and online marketing strategies.