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Focusing on the process of launching a business, the book emphasizes leveraging the WEB 2.0 environment's advantages. It presents a directive approach, enriched with contemporary case studies and examples, to guide entrepreneurs. Key strategies include social networking and viral marketing, providing practical insights for starting and managing a successful venture in today's digital landscape.
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Entrepreneurship and Technology (First Edition), David L. Anderson
- Language
- Released
- 2011
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- (Paperback)
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