Brand New World

More about the book

The narrative explores the innovative strategies of a Russian oligarch who circumvents alcohol advertising restrictions by founding a bank named after his popular vodka, Russian Standard, which has become the leading vodka and consumer bank in Russia. Additionally, it highlights the Silk Street market in China, known for piracy and counterfeiting, as it introduces its own brand. The story also addresses the significant decision of a major South American city to eliminate all visual advertisements in an effort to combat "visual pollution."