The book is currently out of stock
More about the book
The narrative explores the innovative strategies of a Russian oligarch who circumvents alcohol advertising restrictions by founding a bank named after his popular vodka, Russian Standard, which has become the leading vodka and consumer bank in Russia. Additionally, it highlights the Silk Street market in China, known for piracy and counterfeiting, as it introduces its own brand. The story also addresses the significant decision of a major South American city to eliminate all visual advertisements in an effort to combat "visual pollution."
Book purchase
Brand New World, Max Lenderman
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Brand New World
- Subtitle
- How Paupers, Pirates and Oligarchs Are Reshaping
- Language
- English
- Authors
- Max Lenderman
- Publisher
- HarperCollins
- Released
- 2010
- Format
- Paperback
- Pages
- 288
- ISBN13
- 9781554683970
- Category
- Old adverts
- Description
- The narrative explores the innovative strategies of a Russian oligarch who circumvents alcohol advertising restrictions by founding a bank named after his popular vodka, Russian Standard, which has become the leading vodka and consumer bank in Russia. Additionally, it highlights the Silk Street market in China, known for piracy and counterfeiting, as it introduces its own brand. The story also addresses the significant decision of a major South American city to eliminate all visual advertisements in an effort to combat "visual pollution."