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The book explores the significant impact of sports on contemporary culture, highlighting the rise of broadcasting, merchandising, and commercialization. It delves into how these elements contribute to the development of sports culture, emphasizing the growing interest in understanding the societal implications and dynamics of sports as a cultural phenomenon.
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Sports Culture, Ellis Cashmore
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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