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Offering a contemporary perspective, this handbook equips 21st-century brand managers with essential strategies while staying rooted in traditional brand management principles. It serves as a valuable resource for navigating the evolving landscape of branding in today's digital age.
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Branddigital, Allen P. Adamson
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Branddigital
- Language
- English
- Authors
- Allen P. Adamson
- Publisher
- Henry Holt & Company
- Released
- 2009
- Format
- Paperback
- Pages
- 304
- ISBN13
- 9780230617629
- Category
- Business and Economics
- Description
- Offering a contemporary perspective, this handbook equips 21st-century brand managers with essential strategies while staying rooted in traditional brand management principles. It serves as a valuable resource for navigating the evolving landscape of branding in today's digital age.