But Will the Planet Notice?

The book presents a compelling case for utilizing market-based incentives and initiatives as effective tools in addressing the escalating climate change crisis. The author, an environmental economist, emphasizes the importance of aligning economic strategies with environmental goals to foster sustainable practices. Through insightful analysis, the text explores how innovative economic approaches can motivate individuals and businesses to contribute positively to climate action, ultimately advocating for a proactive and solution-oriented response to environmental challenges.