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The Management of Intangibles

The Organisation's Most Valuable Assets

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  • 336 pages
  • 12 hours of reading

More about the book

Focusing on intangible resource management, this volume offers a unique and cohesive perspective on how these resources contribute to gaining a competitive edge in the marketplace. It evaluates various intangible assets and their strategic importance, making it a valuable resource for understanding their role in business success.

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The Management of Intangibles, Ahmed Bounfour

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Released
2007
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(Paperback)
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