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The book provides a comprehensive introduction to focus group methodology, guiding readers through the design and execution of focus group studies. It covers essential topics such as conducting interviews, analyzing data, and presenting findings. Additionally, it explores cross-cultural considerations and the use of virtual focus groups, making it a valuable resource for researchers looking to enhance their qualitative research skills.
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Focus Group Methodology, Pranee Liamputtong
- Language
- Released
- 2011
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- (Hardcover)
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