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Knowledge-Based Marketing
The 21st Century Competitive Edge
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Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.
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Knowledge-Based Marketing, Ian Chaston
- Language
- Released
- 2004
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- Title
- Knowledge-Based Marketing
- Subtitle
- The 21st Century Competitive Edge
- Language
- English
- Authors
- Ian Chaston
- Publisher
- SAGE Publications Ltd
- Released
- 2004
- Format
- Paperback
- Pages
- 288
- ISBN13
- 9781412900034
- Category
- Business and Economics
- Description
- Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.