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Focusing on the trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism, blending traditional journalism with marketing and public relations. It provides practical insights and strategies for effectively navigating this evolving field, making it an essential resource for professionals looking to enhance their brand storytelling and communication efforts.
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Brand Journalism, Andy Bull
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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