American Mythologies

More about the book

Focusing on the semiological analysis of mythic communication, this book examines how socio-economic, gendered, national, and racial interests shape myth-making. Through detailed case studies from popular culture and public discourse, it reveals how American mythology reinforces core capitalist values such as rugged individualism, wealth accumulation, and the moral superiority of free-enterprise democracy, highlighting the opportunities it claims to offer to all citizens.