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Exploring the concept of buzz marketing, this summary delves into strategies for generating word-of-mouth promotion for products and services. It highlights the importance of creating memorable experiences and fostering customer engagement to spark conversations. The summary emphasizes practical techniques for leveraging social influence and harnessing the power of community to amplify brand visibility. By focusing on the psychology of sharing, it provides actionable insights for marketers aiming to ignite enthusiasm and drive sales through organic discussions.
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Summary: Buzzmarketing, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Buzzmarketing
- Subtitle
- Review and Analysis of Hughes' Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511042977
- Category
- Business and Economics
- Description
- Exploring the concept of buzz marketing, this summary delves into strategies for generating word-of-mouth promotion for products and services. It highlights the importance of creating memorable experiences and fostering customer engagement to spark conversations. The summary emphasizes practical techniques for leveraging social influence and harnessing the power of community to amplify brand visibility. By focusing on the psychology of sharing, it provides actionable insights for marketers aiming to ignite enthusiasm and drive sales through organic discussions.