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More about the book
Focusing on the challenges faced by the airline industry during a crisis, the book explores fundamental business strategies and the reasons behind past failures. It emphasizes the need for innovative thinking to address key issues affecting viability in a globalized market. By analyzing what went wrong and advocating for radical changes, it aims to provide insights that can help prevent similar mistakes in the future.
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Stormy Skies, Paul Clark
- Language
- Released
- 2010
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- Title
- Stormy Skies
- Subtitle
- Airlines in Crisis
- Language
- English
- Authors
- Paul Clark
- Publisher
- CRC Press
- Publisher
- 2010
- Format
- Hardcover
- Pages
- 178
- ISBN13
- 9780754678878
- Category
- Technology / Engineering, Ecology
- Description
- Focusing on the challenges faced by the airline industry during a crisis, the book explores fundamental business strategies and the reasons behind past failures. It emphasizes the need for innovative thinking to address key issues affecting viability in a globalized market. By analyzing what went wrong and advocating for radical changes, it aims to provide insights that can help prevent similar mistakes in the future.