The book is currently out of stock
More about the book
Focusing on the interpretation of data, this book outlines a systematic approach to database analytics that informs business decisions. It emphasizes the significance of integrating analytics within marketing practices, providing a blend of theoretical concepts and practical techniques. Aimed at both graduate students and industry practitioners, it serves as a comprehensive guide to harnessing data for effective marketing strategies.
Book purchase
Marketing Database Analytics, Andrew D Banasiewicz
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.