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The book explores the development of CATEEM®, a groundbreaking technology created in collaboration with physicist Hans Carlos Hofmann, which enables real-time mapping of electrical changes in the human brain. Initially designed for medical diagnostics and therapy control, this innovative tool has expanded into the realm of Neuromarketing, combining brain mapping with Eye-Tracking to enhance market research. With over 100 publications supporting its efficacy, the technology represents a significant advancement in both scientific research and practical applications.
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Drug Discovery and Translational Medicine, Wilfried Dimpfel
- Language
- Released
- 2015
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- (Hardcover)
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