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Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.
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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience, Steve Yastrow
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
- Language
- English
- Authors
- Steve Yastrow
- Publisher
- Select Books (NY)
- Released
- 2010
- Format
- Paperback
- Pages
- 176
- ISBN13
- 9781590791998
- Category
- Business and Economics
- Description
- Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.