We have over a million books in stock

Bookbot
The book is currently out of stock

The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany

Authors

176 pages

More about the book

Focusing on the German beverage market, this thesis provides a detailed analysis for the American company Zevia. It explores the theoretical framework surrounding international marketing strategies, emphasizing the importance of adapting rather than standardizing approaches. The author recommends significant modifications to three key elements of the marketing mix—price, promotion, and place—highlighting the need for adjustments in Zevia's promotional tactics and pricing strategies to successfully enter the German market.

Parameters

ISBN
9783668341258
Publisher
GRIN Verlag

Categories

Book variant

2016, paperback

Book purchase

We’ll notify you via email once we track it down.