Bookbot

Corporate Communication

Tactical Guidelines for Strategic Practice

Parameters

Pages
160 pages
Reading time
6 hours

More about the book

Focusing on the evolving role of communication in global corporations, this book delves into the challenges posed by a dynamic economy and the digital revolution. It offers insights into integrating theory with practice, equipping business leaders and communication students with strategies to leverage communication as a strategic asset. Emphasizing problem-solving and analytical techniques, it serves as a resource for professionals tasked with managing organizational communications, highlighting the importance of understanding corporate communication as a key management function.

Book purchase

Corporate Communication, Michael B. Goodman

Language
Released
2012
product-detail.submit-box.info.binding
(Paperback)
We’ll email you as soon as we track it down.

Payment methods

No one has rated yet.Add rating