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- Pages
- 180 pages
- Reading time
- 7 hours
More about the book
Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
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Places, Simon Anholt
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Places
- Subtitle
- Identity, Image and Reputation
- Language
- English
- Authors
- Simon Anholt
- Publisher
- Palgrave Macmillan UK
- Released
- 2009
- Format
- Paperback
- Pages
- 180
- ISBN13
- 9781349316281
- Description
- Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.