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The book delves into the evolution of the entertainment talk show strategy utilized by presidential candidates over two decades. It highlights how candidates have engaged with popular hosts like Oprah Winfrey and Jon Stewart to connect with voters. Through a comprehensive narrative backed by empirical data on audience reactions and media coverage, Michael Parkin analyzes the significance and influence of this approach on the landscape of presidential campaigns from 1992 to 2012.
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Talk Show Campaigns, Michael Parkin
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Talk Show Campaigns
- Subtitle
- Presidential Candidates on Daytime and Late Night Television
- Language
- English
- Authors
- Michael Parkin
- Publisher
- Taylor & Francis
- Released
- 2014
- Format
- Hardcover
- Pages
- 236
- ISBN13
- 9780415823364
- Category
- History, Political Science / Politics
- Description
- The book delves into the evolution of the entertainment talk show strategy utilized by presidential candidates over two decades. It highlights how candidates have engaged with popular hosts like Oprah Winfrey and Jon Stewart to connect with voters. Through a comprehensive narrative backed by empirical data on audience reactions and media coverage, Michael Parkin analyzes the significance and influence of this approach on the landscape of presidential campaigns from 1992 to 2012.