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Exploring the evolution from the collective mindset of the 1950s to today's individualistic perspective, this book analyzes the impact of societal polarization and anger on brand management. It delves into the necessity for companies to adapt their strategies in response to shifting consumer attitudes, highlighting the challenges and opportunities presented in the current landscape.
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The Paradox Planet, Larry Light, Joan Kiddon
- Language
- Released
- 2017
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- (Paperback)
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