The book is currently out of stock
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Authors
More about the book
The thesis explores the critical role of spatial data in business, emphasizing its connection to customer management and marketing strategies. It highlights the necessity for companies to adapt swiftly to market changes and leverage data-driven methods for customer recruitment and retention. The work integrates concepts from Customer Relationship Management, Online Marketing, and Geomarketing, proposing a structured business model that merges these fields. Additionally, it analyzes current applications and identifies gaps, ultimately offering recommendations for enhanced Online Marketing strategies.
Book purchase
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models, Peter Menne
- Language
- Released
- 2009
We’ll notify you via email once we track it down.
Payment methods
- Title
- Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
- Language
- English
- Authors
- Peter Menne
- Publisher
- GRIN Verlag
- Released
- 2009
- Format
- Paperback
- Pages
- 132
- ISBN13
- 9783640307258
- Category
- Business and Economics
- Description
- The thesis explores the critical role of spatial data in business, emphasizing its connection to customer management and marketing strategies. It highlights the necessity for companies to adapt swiftly to market changes and leverage data-driven methods for customer recruitment and retention. The work integrates concepts from Customer Relationship Management, Online Marketing, and Geomarketing, proposing a structured business model that merges these fields. Additionally, it analyzes current applications and identifies gaps, ultimately offering recommendations for enhanced Online Marketing strategies.