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The book offers an in-depth exploration of corporate entrepreneurship (CE), highlighting its significance as a viable strategy for enhancing organizational performance. It reviews existing literature and introduces a model that showcases CE as a means to drive growth, boost profitability, facilitate strategic renewal, foster innovation, achieve international success, and build competitive advantage within organizations.
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Corporate Entrepreneurship, Donald F. Kuratko
- Language
- Released
- 2007
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- Title
- Corporate Entrepreneurship
- Language
- English
- Authors
- Donald F. Kuratko
- Publisher
- Now Publishers Inc
- Publisher
- 2007
- Format
- Paperback
- Pages
- 68
- ISBN13
- 9781601980229
- Category
- Business and Economics
- Description
- The book offers an in-depth exploration of corporate entrepreneurship (CE), highlighting its significance as a viable strategy for enhancing organizational performance. It reviews existing literature and introduces a model that showcases CE as a means to drive growth, boost profitability, facilitate strategic renewal, foster innovation, achieve international success, and build competitive advantage within organizations.