Gizmos Or: The Electronic Imperative

Exploring the transformative impact of digital devices on American society, the book employs diverse analytical approaches, including semiotic and psychoanalytic theories. Berger draws on his extensive knowledge to elucidate the roles these devices play in various contexts, from technological to economic. Written in accessible language and complemented by illustrations, the work deconstructs familiar objects and media, making it relevant for both specialists and general readers interested in understanding the digital landscape.