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Focusing on the value propositions of Lowe's and Home Depot, this essay analyzes the effectiveness of Home Depot's current offerings and proposes enhancements. It utilizes the value creation framework to evaluate Home Depot's strategies compared to Lowe's. The paper concludes with a new value proposition for Home Depot, detailing methods for its internal and external implementation to strengthen its market position.
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Consumer perceptions of value in relation to products of Home Depot versus Lowes, Fotini Mastroianni
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- 2016
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- (Paperback)
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