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Core marketing concepts are explored through real-life examples, providing readers with practical insights and applications. The book emphasizes understanding fundamental principles and their relevance in today’s market, making it an essential resource for anyone looking to enhance their marketing knowledge and skills.
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Essentials of Marketing, Jim Blythe, Jane Martin
- Language
- Released
- 2023
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- Title
- Essentials of Marketing
- Language
- English
- Authors
- Jim Blythe, Jane Martin
- Publisher
- Pearson
- Publisher
- 2023
- Format
- Paperback
- Pages
- 384
- ISBN13
- 9781292429533
- Category
- Business and Economics
- Description
- Core marketing concepts are explored through real-life examples, providing readers with practical insights and applications. The book emphasizes understanding fundamental principles and their relevance in today’s market, making it an essential resource for anyone looking to enhance their marketing knowledge and skills.