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Understanding brand behavior is crucial for marketing and communications businesses facing increasing demands. This book advocates for a shift towards managing subjectivity and embracing simplicity to achieve better outcomes. By applying realistic strategies, it reveals how to enhance brand management, reduce waste, and maximize rewards, ultimately leading to greater value from limited resources. Drawing on insights from leading teams and enterprises globally, it offers practical guidance for transforming brand destinies in a competitive landscape.
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The Brand and I, Kevin Green
- Language
- Released
- 2012
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- (Paperback)
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