Prime Time

Focusing on the often-overlooked middle-aged demographic, this pioneering study explores the evolving perceptions and experiences of this age group in twentieth-century Britain. It examines how factors such as population aging, youth independence, and economic insecurity have diminished their power and influence. Through this lens, the book provides a thought-provoking analysis of the broader economic, social, and cultural history of the era, shedding light on the complexities of middle age and its role in society.