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Sunk Costs and Market Structure
Price Competition, Advertising, and the Evolution of Concentration
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Focusing on the intersection of game theory and industrial organization, this work explores how modern theoretical models can enhance the traditional structure-conduct-performance paradigm. It aims to connect contemporary insights with established empirical approaches, providing a comprehensive analysis of market dynamics influenced by sunk costs. The book serves as a critical resource for understanding the evolution of market structures and the implications for competition and strategy within various industries.
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Sunk Costs and Market Structure, John Sutton
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Sunk Costs and Market Structure
- Subtitle
- Price Competition, Advertising, and the Evolution of Concentration
- Language
- English
- Authors
- John Sutton
- Publisher
- MIT Press
- Released
- 2007
- Format
- Paperback
- Pages
- 592
- ISBN13
- 9780262693585
- Category
- Business and Economics
- Description
- Focusing on the intersection of game theory and industrial organization, this work explores how modern theoretical models can enhance the traditional structure-conduct-performance paradigm. It aims to connect contemporary insights with established empirical approaches, providing a comprehensive analysis of market dynamics influenced by sunk costs. The book serves as a critical resource for understanding the evolution of market structures and the implications for competition and strategy within various industries.