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Exploring the nuances of female consumer behavior, this book reveals that traditional marketing strategies often miss the mark with women. It emphasizes understanding women's values, motivations, and decision-making processes to effectively engage this demographic. The authors provide insights into how businesses can better cater to women's needs and preferences, ultimately guiding marketers to adjust their approaches and significantly enhance their market share among female consumers.
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Summary: Don't Think Pink, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Don't Think Pink
- Subtitle
- Review and Analysis of Johnson and Learned's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511048856
- Category
- Business and Economics
- Description
- Exploring the nuances of female consumer behavior, this book reveals that traditional marketing strategies often miss the mark with women. It emphasizes understanding women's values, motivations, and decision-making processes to effectively engage this demographic. The authors provide insights into how businesses can better cater to women's needs and preferences, ultimately guiding marketers to adjust their approaches and significantly enhance their market share among female consumers.