Essentials of marketing
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This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.
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Essentials of marketing, Frances Brassington, Stephen Pettitt
- Inscriptions / underlining
- Language
- Released
- 2005
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- Title
- Essentials of marketing
- Language
- English
- Authors
- Frances Brassington, Stephen Pettitt
- Publisher
- Prentice Hall Financial Times, an imprint of Pearson Education
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0273687859
- ISBN13
- 9780273687856
- Category
- Marketing and PR
- Description
- This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.