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Summary: The Ultimate Marketing Plan

Review and Analysis of Kennedy's Book

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Focusing on strategic marketing, this summary distills Dan Kennedy's insights on identifying a unique competitive edge and transforming it into a compelling marketing message. It emphasizes the importance of targeting the right audience to maximize impact and effectiveness. Kennedy's approach offers practical steps for creating a robust marketing plan that stands out in a crowded marketplace, making it essential for anyone looking to enhance their marketing strategy.

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Summary: The Ultimate Marketing Plan, Businessnews Publishing

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Released
2016
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(Paperback)
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