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On Message

Communicating the Campaign

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  • 236 pages
  • 9 hours of reading

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The book explores the significance of campaigning and media management in shaping the results of modern elections. It features contributions from prominent scholars who analyze the influence of political communications throughout election campaigns, offering insights into their effectiveness and implications for democratic processes.

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On Message, Pippa Norris, John Curtice, David Sanders

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Released
1999
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(Paperback)
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