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The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
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Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.
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The Total Package, Thomas Hine
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- Released
- 1997
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- (Paperback)
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