The book is currently out of stock
The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Authors
More about the book
Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.
Book purchase
The Total Package, Thomas Hine
- Language
- Released
- 1997
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Total Package
- Subtitle
- The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
- Language
- English
- Authors
- Thomas Hine
- Publisher
- Back Bay Books
- Released
- 1997
- Format
- Paperback
- Pages
- 328
- ISBN13
- 9780316365468
- Category
- Business and Economics
- Description
- Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.