How can internet create value for luxury brands?

More about the book

The book explores the evolution of luxury brand distribution, highlighting the shift from exclusive city shops and resellers to a broader online marketplace. It examines how the internet has democratized access to luxury goods, allowing a diverse customer base to engage with these brands. Through economic statistics and interviews, the study identifies the profiles of online luxury consumers and evaluates which products are most suited for e-commerce, providing insights into the changing landscape of luxury retail.