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Exploring the concept of "brand hijacking," this summary delves into innovative marketing strategies that leverage consumer engagement and grassroots movements. It emphasizes how brands can thrive by allowing consumers to take control and shape their narratives. The book showcases real-world examples and case studies, illustrating how companies can harness the power of community and authenticity to create impactful marketing campaigns without traditional advertising.
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Summary: Brand Hijack, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Brand Hijack
- Subtitle
- Review and Analysis of Wipperfurth's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511048634
- Category
- Business and Economics
- Description
- Exploring the concept of "brand hijacking," this summary delves into innovative marketing strategies that leverage consumer engagement and grassroots movements. It emphasizes how brands can thrive by allowing consumers to take control and shape their narratives. The book showcases real-world examples and case studies, illustrating how companies can harness the power of community and authenticity to create impactful marketing campaigns without traditional advertising.