Enhacing Brand Awareness in NGOs _ (CONASU Case Study in Tanzania)

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The study investigates the challenges of low brand awareness and visibility faced by the CONASU organization in Tanzania. Employing a mixed research methodology, it combines qualitative and quantitative data through questionnaires and interviews with clients and stakeholders. The findings indicate a significant gap in CONASU's branding strategies, leading to insufficient engagement from potential clients and stakeholders. The research highlights the need for a structured approach to improve brand awareness and enhance visibility within the community and relevant sectors.