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Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.
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For the Culture, Marcus Collins
- Language
- Released
- 2024
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- (Paperback)
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