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Culture and Consumption II

Markets, Meaning, and Brand Management

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3.7(26)Add rating

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  • 240 pages
  • 9 hours of reading

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Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.

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Culture and Consumption II, Grant David McCracken

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Released
2005
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3.7
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26 Ratings

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