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Culture and Consumption II

Markets, Meaning, and Brand Management

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240 pages

More about the book

Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.

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ISBN
9780253217615

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Book variant

2005, paperback

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