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Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.
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Culture and Consumption II, Grant David McCracken
- Language
- Released
- 2005
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- (Paperback)
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- Title
- Culture and Consumption II
- Subtitle
- Markets, Meaning, and Brand Management
- Language
- English
- Authors
- Grant David McCracken
- Publisher
- Indiana University Press
- Released
- 2005
- Format
- Paperback
- Pages
- 240
- ISBN13
- 9780253217615
- Category
- Business and Economics, Ethnography
- Description
- Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.