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The wine industry stands out in the global economy due to its unique structure, dominated by numerous small producers that thrive alongside multinational corporations. This book explores how winegrowers have crafted innovative production strategies and tools tailored to their specific markets and regulatory environments, enabling them to compete effectively. Through this lens, it reveals the sophisticated organization behind the industry's success and the adaptability of its players in a challenging economic landscape.
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The Territorial Organization of Variety, Jerry Patchell
- Language
- Released
- 2016
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- (Paperback)
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