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AI in Marketing, Sales and Service
How Marketers without a Data Science Degree can use AI, Big Data and Bots
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The book explores the potential of AI and algorithmics beyond production and logistics, focusing on their application in administrative, planning, and creative processes within marketing, sales, and management. It highlights how leveraging AI can transform these areas, driving efficiency and innovation in decision-making and strategic execution.
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AI in Marketing, Sales and Service, Peter Gentsch
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- Released
- 2018
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- (Hardcover)
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