The book is currently out of stock
More about the book
The thesis explores the challenges faced by the service sector in the internationalization process, particularly focusing on country-of-origin effects (COO) and their impact on consumer quality expectations (ESQ). It highlights the unique characteristics of services, such as inseparability of provision and consumption, which complicate market entry strategies. The research investigates whether providing information about training in the company's home country can mitigate the negative effects of incongruence in COO facets, especially when local staff is prioritized over expatriates.
Book purchase
The country-of-origin affect on perception of services, Nils Peters
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.