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Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
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Flying Off Course, Rigas Doganis
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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