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- Pages
- 480 pages
- Reading time
- 17 hours
More about the book
Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.
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Marketing Data Science, Thomas Miller
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Data Science
- Subtitle
- Modeling Techniques in Predictive Analytics with R and Python
- Language
- English
- Authors
- Thomas Miller
- Publisher
- Pearson Education
- Released
- 2015
- Format
- Hardcover
- Pages
- 480
- ISBN13
- 9780133886559
- Description
- Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.