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Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.
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Storytizing, Bob Pearson
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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