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The book presents a strategic approach to leveraging the Internet as a platform for unconventional marketing tactics. It offers readers a clear, step-by-step guide to executing a "guerrilla attack," making it accessible for anyone looking to enhance their online presence. The author draws from his bestselling experience in guerrilla marketing to provide practical insights and actionable plans for navigating the digital landscape effectively.
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Guerrilla Marketing for the New Millennium, Jay C. Levinson
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Guerrilla Marketing for the New Millennium
- Subtitle
- Lessons from the Father of Guerrilla Marketing
- Language
- English
- Authors
- Jay C. Levinson
- Publisher
- Morgan James Publishing
- Released
- 2005
- Format
- Paperback
- Pages
- 136
- ISBN13
- 9781933596075
- Category
- Business and Economics
- Description
- The book presents a strategic approach to leveraging the Internet as a platform for unconventional marketing tactics. It offers readers a clear, step-by-step guide to executing a "guerrilla attack," making it accessible for anyone looking to enhance their online presence. The author draws from his bestselling experience in guerrilla marketing to provide practical insights and actionable plans for navigating the digital landscape effectively.