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Sex, Evolution, and Consumer Behavior

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384 pages

More about the book

Exploring the unconscious instincts driving American consumer culture, a prominent evolutionary psychologist delves into the psychological mechanisms that shape consumer behavior. The book examines how evolutionary traits influence modern purchasing decisions, revealing the deep-seated motivations that guide individuals in a marketplace driven by desire and social influence. Through insightful analysis, it challenges readers to reconsider the complexities of their consumption habits and the broader implications for society.

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ISBN
9780143117230

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Book variant

2010, paperback

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