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The book explores how cultural differences impact knowledge transfer within multinational enterprises (MNEs). It emphasizes the importance of enhancing cross-cultural management by prioritizing the capabilities and beliefs of employees rather than merely upgrading technology. This approach aims to foster better communication and collaboration across diverse corporate units, ultimately improving overall organizational effectiveness in international business.
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Multinationals and Cross-Cultural Management, Parissa Haghirian
- Language
- Released
- 2013
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- (Paperback)
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