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Focusing on decision-making in challenging environments, this guide provides essential tools and principles for leaders aiming to strengthen their organization's marketing strategies. It emphasizes the importance of relevance in today's turbulent climate while also highlighting the potential for innovative growth opportunities, ensuring a resilient future for businesses.
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Marketing Through Turbulent Times, Jenny Darroch
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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