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Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.
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Export Strategy, Nigel Piercy
- Language
- Released
- 2015
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- (Paperback)
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- Title
- Export Strategy
- Subtitle
- Markets and Competition (RLE Marketing)
- Language
- English
- Authors
- Nigel Piercy
- Publisher
- Taylor & Francis
- Released
- 2015
- Format
- Paperback
- Pages
- 284
- ISBN13
- 9781138969414
- Category
- Business and Economics
- Description
- Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.