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Export Strategy

Markets and Competition (RLE Marketing)

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Pages
284 pages
Reading time
10 hours

More about the book

Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.

Publication

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Export Strategy, Nigel Piercy

Language
Released
2015
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(Paperback)
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